Job Notification from Broadcast1Source

   Category:
Digital Media

        Position/Title:
Digital Media Manager – CODE: DMM-071312

        Details:
Job Description:
The Digital Media Manager is responsible for overall management and direction for all digital content efforts of our website, WTAE.com, mobile and tablet, social media content efforts along with developing platforms. The DMM helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the News Director and by working closely with the digital content staff, fellow newsroom managers, and department heads, particularly promotion and sales. You will also be responsible for creating and organizing unique, interesting and dynamic content for all digital platforms. You will be responsible for working with our news crews, producers and assignment editors to assign and produce content every day. You will be responsible for relaying to producers the content that is available on our digital platforms. This person will also work with the sales department and creative services department. An ideal candidate will have three years of digital management experience at a media organization. The ideal candidate will also have working knowledge of digital technology as well as strong writing and editorial skills.

Job Responsibilities:

• Managing online content and operations. This includes selecting and writing material for all of our digital platforms.
• On-site management of digital editors and of the work of Hearst Television personnel designated to service the web.
• Develops and guides execution of strategies to meet digital KPIs for page views.
• Creatively develops unique content, event coverage and project ideas for web, mobile and social media.
• Brings consistent sense of urgency, immediacy and real-time strategies to web news content and project development.
• Works to develop content during breaking news.
• Works closely with the digital editors, news crews and producers coordinating and producing content for digital platforms and television.
• Leverages Next Generation newsgathering to provide ownership of content both daily, and during big or breaking news events.
• Takes an active role in daily editorial meetings. The goal is to lay the groundwork for a consistent multi-platform workflow that ensures strong unique content.
• Works closely with News Director to refine digital workflow.
• Participates in news manager and weekly marketing meetings.
• Serves as primary link between on-air and online news as a key member of the news management team.
• Coordinates consistent training of web & news personnel to contribute to all digital platforms (field gathering and presentation); maximize NextGen best practices to involve the whole station as regular contributors.
• Works to develop Local campaigns and to promote those campaigns across all platforms including television.
• Staff leader in leveraging social networks like Facebook and Twitter to provide superior coverage and marketing of news. Works closely with marketing to prioritize the growth of customers on Facebook, u local and e-mail and the interaction with them.
• Key innovator of digital projects involving news, sales and creative services departments aimed at creating strong revenue-generating content and projects.
• Works daily with creative services to identify opportunities to leverage marketing tactics that support the digital strategy. Engages in regular and weekly marketing discussions with CSD to push marketing opportunities cross-platform.
• Interfaces with Executive Digital Media Manager (Editorial Operations), Executive Digital Media Manager (Product Innovation) and other HTV digital managers on small, medium and large scale news and content projects.
• Places content at key points in an expedited fashion during the day including station site, syndication and aggregators (i.e. CNN, Digg etc.)
• Directs staff on best practices to optimize content areas of the home url, YouTube, MSNBC, MSN, Yahoo, AOL and other local and portal syndicated efforts.
• Regularly communicates pertinent metrics (i.e. Google Analytics, comScore) concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to hourly and daily tactics based off daily Google Analytics and Newsbeat.
• Builds or is able to dimension the build of web initiatives; working knowledge of HTML needed.
• Uses working knowledge of SEO and tactics to improve traffic generation from search.


        Vacancy Type:
Full Time

        Date Posted:
7/16/2012

        Closing Date:
8/16/2012

        City:
Pittsburgh - 15221

        State:
Pennsylvania

        URL:
http://www.wtae.com/index.html

        Experience:
Experience Requirements:

• Must have at least three years of experience as an editor for a news website.


        Requirements:
Qualifications Requirements:

• Must have working knowledge of digital technology.


Education:

• B.A. or B.S. degree in journalism, or a related field.


        Additional Information:
EOE
M/F/D/V

        Contact:
To Apply:
send resume, tape or DVD, and cover letter to the CODE shown above, c/o:

WTAE-TV
400 Ardmore Boulevard
Pittsburgh, PA 15221
or email WTAE-TVjobs@hearst.com

Applicants must include source of referral
No phone calls, please!



Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER