LaQuicha Anderson
Human Resource Manager
Westmoreland Community Action
226 South Maple Avenue
Greensburg, PA 15601
Fax: (724) 834 - 0669
WESTMORELAND HUMAN OPPORTUNITIES, INC.
POSITION DESCRIPTION
TITLE: Marketing and Public Relations Specialist
COMPONENT/DEPARTMENT: Shop Demo Depot (SDD)
CLASSIFICATION: Full-time, Non Exempt, Regular
REPORTS TO: Director of Community Services
DATE WRITTEN: APRIL, 2014
STARTING SALARY: $13.05/hr
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POSITION SUMMARY:
Responsible for the Marketing and Public Relations for Shop Demo Depot (SDD).
RESPONSIBILITIES:
1. Responsible for creating, implementing and measuring the success of:
a comprehensive marketing, communications and public relations program
that will enhance Shop Demo Depot’s image and position within the
marketplace and the general public, and facilitate internal and external
communications; and, all Organization marketing, communications and
public relations activities and materials including publications, media
relations, client acquisition and so forth.
2. Responsible for editorial direction, design, production and distribution of all SDD publications.
3.
Maintains a technical library of various publications, reports,
bulletins, and other periodicals related to grants and contracts and
distributes same to agency staff, upon request.
4.
Coordinate media interest in the Organization and ensure regular
contact with target media and appropriate response to media requests.
5.
Coordinate the content and appearance of all SDD print and electronic
materials such as flyers, use of logo, brochures, advertisements, social
media, constant contact etc.
6. Develop short- and long-term plans and budgets for the marketing/communications/
7.
Develop, implement and monitor systems and procedures
necessary to the smooth operation of the marketing/communications/
8. Develop a total marketing plan for SDD including which will fully include fundraising and public relations.
8.
Assists in identifying and coordination SDD fundraising
efforts as required including assisting in planning and grant writing
activities as needed.
9.
Responsible for coordination and oversight of the SDD
Marketing Committee. Including coordination and implementation of all
SDD special events and fundraising activities.
10. Performs any and all other duties as assigned by the Director of Community Services.
12. Prepare monthly marketing and PR board reports for the Director of Community Services.
SCOPE AND IMPACT
1. Primarily responsible for the planning, Marketing and Public Relations for Shop Demo Depot.
2. Directly responsible for the coordination and compliance monitoring of all Social media.
EDUCATION, EXPERIENCE AND/OR SKILLS
1.
Minimum of three (3) years experience in marketing and PR or equivalent
years of education with a Marketing and PR major.
