Communications/Marketing
Internship
Proposed schedule –
Diagnostic Energy Auditors of Western PA (DEAWP)
10-week / 150-hour internship
Phase I / Weeks 1 – 3
Week 1 – 2: Introduction and orientation – home performance
and residential energy diagnostics industry
- Orientation with Elizabeth Edelstein; and members of DEAWP through face-to-face meeting(s)
- Research of the industry and other issues (list of topics, suggested list of websites to begin with, list of industry jargon will be provided, case studies—home performance work done by DEAWP members), understanding of which will be crucial for the duration of the internship
Week 3: Research
- Create Excel spreadsheets (or Mac Numbers spreadsheets) of the following
- Local publications, with contact info, that will be appropriate for marketing efforts
- Professionals (certified and non-certified) that are potential clients for DEAWP classes
- There is an existing database of information to begin this element from, it will require review for accuracy (some information may be outdated) and then student will add to database
Phase II / Weeks 4 –
8
Work products created
- Items to be created:
- Story(ies) about home performance publications (from list created)
- Marketing plan for DEAWP classes for professional
- Write up of testimonials from the case study homeowners
- Advertising collateral needed for DEAWP’s activities and classes—public presentations (such as the one last year at East End Food Co-op)
- On-site supervisor will complete and submit mid-term intern evaluation form, as specified in the Student Agreement and Release Form and Host Supervisor Agreement Form
- Student is responsible for submission of mid-term internship portfolio
Phase III / Weeks 9
-10
Review, editing and finalizing
work products, formal presentation
- Review, edit and fine-tune all work products with Elizabeth, who will coordinate with DEAWP members
- Finalize all of the above in coordination with Elizabeth and the DEAWP executive committee
- Review marketing plan with Elizabeth, who will coordinate with DEAWP members
- If time allows, the 10-minute formal presentation required will be presented at a DEAWP monthly meeting or executive committee meeting
- On-site supervisor will complete and submit the Final Intern Evaluation Form by the date specified on the Student Agreement and Release Form
- Student is responsible for submission of final internship portfolio and scheduling presentation of the formal presentation in class
