Marketing Assistant Internship at Bacharach Inc.

Internship Job Description

Company Name	Bacharach Inc
Address	621 Hunt Valley Cir.
City, State, Zip	New Kensington, PA  15068
Number of Employees	130
Web Address	www.mybacharach.com
Contact Person Name	Kay Wasieleski
Contact Person Title	Vice President, Marketing & Customer Service
Contact Person e-mail	kayw@mybacharach.com
Neighborhood or Municipality	Holiday Park, Plum, New Kensington
Closest Bus Route, if known

Internship Job Title:

Marketing Assistant

Check the box that best describes this internship:
	Bench top assembly, auditing, documentation and/or qualification of manufacturing processes
	Shipping and receiving assistance
1	Enhancing web-based tools, social media updates, databases
2	Desktop publishing and other internal and external communications
	Assisting sales with documentation and follow-up
	Assisting other departments with special projects or administrative duties
	Other:

Describe the intern’s major responsibilities or tasks:

Provide marketing support for a variety of internal and external marketing and communications initiatives, including some or all of the following: Data entry of customer warranty information (Strong attention to detail and accuracy required). Distributor and Rep list management Press release distribution and list management Lead follow-up (letter/lit mailing), tracking and distribution of leads to sales Assist in various social media projects including Twitter postings, tracking and responding to ListServe/ blog conversations pertaining to the company or related products, and updating posts to the Company’s Linked-In page. Assist with modifications to design of Web site, and social media banners as needed. Literature fulfillment approvals and logistics; inventory reordering Logo merchandise research/ ordering Trade show administrative work (workorders, checklist, product/ lit coordination, shipping docs) Trade Show product inventory record-keeping Shipment of literature and misc. items to sales as needed Download/package fonts, photos and original artwork files for sending to others (literature, sleeves, etc.) Photoshopping / clipping photos Photography of products and parts as needed Photo request fulfillment (usually by Drop Box or .ftp)

Describe the critical skills and aptitudes required to perform these tasks:

Self-starter with the skills to assist marketing and communications efforts. Able to work well without constant direction Strong oral and written communication skills Strong organizational skills and attention to detail and ability to multitask and meet deadlines Previous marketing skills preferred Experience with social media (Twitter, Linked-In) preferred Must be computer literate (working knowledge of word processing, PowerPoint, Excel). Proficiency in Adobe InDesign and Photoshop highly desired. Knowledge of HTML and graphic design a plus

Describe how you will measure the intern’s work performance:

Accuracy / Error tracking Attendance record Completed project status

Describe what the student should expect to learn at your company:

The student will learn the disciplines of the marketing processes of a manufacturing-based workplace, as well as the general structure of a B-to-B sales and marketing organization.  The student will learn the hierarchy of the sales channels, including direct field sales, manufacturer’s representatives and distribution network and will actively participate in the marketing communications to all or some of the channel partners.

Who will supervise and mentor the Intern?
Name	Ken Eck
Title	Marketing Communications Manager
Email	kene@mybacharach.com
Phone Number	724-334-5745

Check the areas that will be including in the Internship On-Boarding Process:
X	Company Tour
	Job Shadowing
X	Self-Guided Training
X	On the Job Training
	Other:

Describe the Internship Schedule (100 total hours of internship experience at $8/hour is funded by grant)

20 hours per week for 12 weeks minimum at $13.00/hr